AirFit vs TrueCoach
TrueCoach is beloved for doing 1-on-1 program delivery well. The comparison comes down to breadth and price shape: their per-roster tiers with deep integrations versus our flat tiers that cover the whole practice.
TrueCoach details checked against their published pricing and features in September 2026. Plans change; check the current price and billing term.
Pick AirFit if…
- You want unlimited clients at a flat $59 instead of tiering up at every cap
- You want meal plans, scheduling, lead capture and a public page in the same tool
- You run a gym or studio and want multi-trainer accounts under your brand
- You want a genuinely free tier to start on, not a 14-day clock
Pick TrueCoach if…
- Wearables data (Apple, Garmin, WHOOP) is part of your coaching
- Your clients live in MyFitnessPal and need the sync
- You want TrueCoach's larger stock exercise video library
| AirFit | TrueCoach | |
|---|---|---|
| Pricing model | 3 flat tiers, everything included at each | 3 tiers capped by active-client count |
| Free tier | Up to 5 clients, full feature set | 14-day trial (no free tier) |
| Small roster (~5 clients) | Free | Starter — $29.98/mo (5-client cap), billed monthly |
| ~20–25 clients | Pro — $29/mo | Standard — $69.98/mo (20-client cap), billed monthly |
| 50+ clients | Scale — $59/mo, unlimited | Pro — $164.98/mo (50-client cap), billed monthly; custom quote above 50 |
| Exercise library | 870+ movements with demo media + your custom videos | 3,000+ exercise videos |
| Nutrition | Meal plans with macro targets + AI meal planner, every tier | MyFitnessPal tracking; advanced nutrition tracking on Standard+ |
| Recovery & daily routines | Client-built daily protocols — sleep, mornings, stress, mobility — with check-offs and streaks | Custom habit tracking; advanced tracking on Standard+ |
| Client apps | Native iOS & Android apps + web portal, same account | Native iOS & Android apps + web app |
| Wearables & integrations | Not yet | Apple, Garmin, WHOOP and Zapier on Standard+; MyFitnessPal tracking |
| Payments | Session packs and coaching subscriptions through Stripe, included | Stripe-powered payments included |
| Session scheduling | Booking, conflicts and automatic reminders built in | Program calendar (see their site for current scope) |
| Branding | Gym branding inside AirFit + gym subdomain + public trainer page included | Custom-branded app on Standard and up |
Depth versus breadth
TrueCoach went deep on one workflow — write program, deliver program, review results — and integrations like wearables and MyFitnessPal extend that depth. If program delivery is your entire software need, it's a strong tool, with a library of over 3,000 exercise videos.
AirFit bets that a coaching practice is more than program delivery: the same clients need meals planned, sessions booked and reminded, leads need capturing, your public presence needs a home, and a growing practice eventually needs gym-level accounts. That breadth at a flat price — with the unlimited tier costing less than their 50-cap tier — is the trade. What we haven't built yet sits in the table above in plain text.
Frequently asked questions
Is AirFit a good TrueCoach alternative?
AirFit is worth comparing if you want unlimited clients at $59 a month with meal plans, scheduling and payments included. Both platforms have iOS and Android apps. TrueCoach may fit better if your service depends on wearables data, MyFitnessPal syncing or Zapier automations.
What does AirFit not have that TrueCoach has?
TrueCoach offers wearables integrations (Apple Watch, Garmin, WHOOP), MyFitnessPal sync and Zapier. AirFit has native iOS and Android apps and Stripe payments, but not those integrations. TrueCoach's exercise video library is larger; AirFit includes 870+ movements and supports custom exercises with your own videos.
Where is AirFit clearly ahead?
AirFit offers unlimited clients for $59/month and includes meal plans with an AI meal planner, session booking with reminders, lead capture and gym accounts with multiple trainers. TrueCoach's published Pro plan caps at 50 clients; larger rosters need a custom quote. Compare the features your practice uses and the same billing term.
Can I try AirFit while staying on TrueCoach?
That's the sensible path. AirFit's free tier is a real tier, not a trial — five clients, full features, no card, no clock. Move two willing clients over, coach them for a month, and let their experience make the decision.
Comparing other options? AirFit vs Trainerize · AirFit vs Everfit · Our honest guide to the whole field
The fair test: run a real client through both
Software comparisons end at the first real week of coaching. AirFit's free tier is forever: 5 clients, every feature, no card, no clock. Set up a program, invite a client, and judge the experience that actually matters: theirs.