Disclosure first: AirFit, one of the tools below, is ours. This is the free-plan companion to our honest guide to personal training software, and it exists because "free" on a pricing page means five different things. Competitor details are from their published pricing pages as of September 2026; plans change, so check before you build a business on one.
The three questions that separate free plans
- How many clients? One client is a demo. Five is a side business. The number is the plan.
- Which features are held back? A free plan that removes intake forms, meal plans or your branding is free for the workouts and paid for the practice.
- Does it end? A "free plan" that converts into a charge on day 15 or 31 is a trial with a friendlier name. The difference matters more than it sounds.
Trainerize — Basic (free), 1 client
The free Basic plan takes one coaching client, with the native apps, program delivery, basic messaging and habit coaching. It's a fair way to see the product; it isn't a way to run a roster. A second client moves you to Grow at $9/month, and from five clients the Pro ladder starts at $23/month and climbs with your count. Advanced nutrition ($20–45/month), payments ($10/month) and the branded app ($169 one-time on Pro) cost extra on eligible plans; Studio Plus includes these add-ons. The 30-day trial is generous — unlimited clients, no card — but it's a trial. Full breakdown: AirFit vs Trainerize.
Everfit — Starter (forever free), 5 clients
The closest thing to a true free plan among the big names. Starter is genuinely free with no end date and takes five clients, with a real workout builder, progress tracking and the native apps. What it holds back is the coaching workflow: intake forms and questionnaires, habit coaching, meal plans and custom branding sit on the Pro tier (from $19/month at five clients on monthly billing, or $16/month billed annually). Payments adds a $9/month platform fee, and Autoflow starts at $29/month. Check current pricing for advanced Meal Plans & Recipe Books. If you'll run five clients on workouts alone, it's excellent. Full breakdown: AirFit vs Everfit.
TrueCoach — no free plan, 14-day trial
TrueCoach has no ongoing free plan. Monthly billing is $29.98 for five clients, $69.98 for twenty and $164.98 for fifty. Annual billing lowers the monthly equivalent to $26.34, $57.99 and $136.99. The trial is 14 days with no card. It's a well-built program-delivery product and the pricing is honest about being paid from day one — which is its own kind of clarity. Full breakdown: AirFit vs TrueCoach.
AirFit — Free tier, 5 clients, every feature (that's us)
Our free plan is the full product with a client cap: 5 active clients, and every feature — the program builder, meal plans with macro targets, scheduling with reminders, session packs through Stripe, intake and check-in forms, your public trainer page and client access on iOS, Android and the web with the same account. The only other limits are 25 custom exercises, 10 AI drafts a month and attachment storage. No card, no end date; new accounts get 30 days of Pro to start. Pro is $29/month for 25 clients. The obvious caveat: we built it, so read the free plan page with the same skepticism you'd bring to any vendor.
QuickCoach — free, minimal
Free program delivery with very little around it. If all you need is to send a workout and see it done, it's hard to argue with the price; if you need scheduling, nutrition, forms or payments, you'll be buying a second tool. We haven't verified its current limits the way we have the four above, so treat this as a pointer, not a recommendation.
How to choose
- Count your clients. Trainerize Basic takes one; AirFit and Everfit take five. Above those limits, compare paid plans. Check QuickCoach's current limits separately.
- List what you do in a week besides workouts. Forms, meal plans, bookings, invoices. Cross off every free plan that gates one of them.
- Run one real client through the survivors. Software comparisons end at the first real week of coaching. Their experience decides it.